• Robin Kastengren

We're Better Together



Well.


The last couple of weeks have been filled with adjustments for all of us. Around here, that means the kids are home and working on schoolwork during the day, and my husband is now working from home as well. It's crowded, to say the least! For me, it also means a strange mix of more available time as there's no karate practice, piano lessons, and birthday parties to scramble to all week, but less time as the kids need a lot of help with their work during the day and extra attention as they come to terms with this new reality as each day comes to a close.


I'm not gonna lie: very few days go by when one of us doesn't have a meltdown. My husband is increasingly stressed about his job as things continue to close and get canceled. My kids go back and forth between being thrilled at the hours of video games we're allowing and being utterly lost without their friends, classmates, and (omg incredibly amazing) teachers to guide them. I don't even know what is going on in my own head sometimes and have had a few panic sessions when I try to think about the whole scope of this pandemic and what it means for human beings around the world.


However, I'm incredibly, incredibly grateful that we're fortunate enough to still have two working people in the house and that we all are lucky enough to even be able to stay home and stay as safe as possible. When I consider the alternative--an alternative that millions of people are facing right now--it's staggering.


How Are You Coping?

How are you coping with this madness? How has your company changed to fit the new way of doing business? Do you have a new delivery service or curbside pickup option? Are you offering video consultations and meetings? Do you have a new or different line of products and services to meet the changing needs of your customers? Have you had to temporarily close your doors completely?


If you need help communicating these changes to your customers, I can help. I've been busy the last couple weeks writing emails, social media posts, and blogs for businesses that have been turned upside down to help them stay in business. Some are one-time messages of love and support; others are long-term campaigns to get an entirely new business model off the ground.


Our small businesses are everything to the community, and we all need to work together to keep each other going. If you're pinched for cash, the only way you're going to get out of that pinch is with more customers.


If you're a small, local business that's struggling to stay afloat, I can offer flexible rates and terms. We don't have to worry about long-term goals and strategies right now as nobody knows what the landscape is going to look like in a week, let alone for the next month or quarter. Let's get people aware of your online options, special deliveries, new products, or whatever you're doing to keep the lights on, and if any of that bail-out cash ends up our way, we'll regroup then. For now, we take one step at a time. Together.



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Aurora, Naperville, Oswego, IL