• Robin Kastengren

Seven Reasons Why Businesses Can't Ignore Blogging

Marketing statistics to prove why blogging is critical for small businesses.

Where are my fellow content marketers and marketing copywriters? I don't know about you guys, but I love collecting statistics. Not only is it interesting for me to see what people like and do, but it is also important to provide proof to customers and clients when presenting information. I'm a big fan of content marketing and a firm believer in the inbound method, especially for small businesses and entrepreneurs without colossal marketing budgets, so here's some proof of why I do what I do.

1. Businesses that blog get 97% more inbound links. (Source):

2. More than 80% of consumers trust information that comes from blogs. (Source)

3. B2B marketers that blog generate 67% more leads than those who do not. (Source)

4. Nearly 70% of consumers will read about brands that they are interested in. (Source)

5. More than 90% of consumers find custom content useful. (Source)

6. More than 60% of consumers say that custom content gives them a positive view of the company. (Source)

7. More than 60% of consumers say that they made a purchase based off of recommendations from a blog. (Source)

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