• Robin Kastengren

SEO Best Practices for Small Business

Updated: Sep 16, 2019

Small businesses are at a disadvantage competing against big SEO budgets.

As Search Engine Optimization (SEO) continues to evolve and become more complex, small businesses can feel unfairly burdened with trying to keep up. Big businesses have big budgets that can accommodate on-staff specialists or a fancy marketing agency. Small businesses, on the other hand, usually need to stretch every marketing dollar to stay profitable.

If you need a few SEO shortcuts for your small business, try these best practices to make sure your content hits all the right notes without the expensive specialist fine tuning it.

1. Great Content is Still the Frontrunner

The most important thing small business owners can do to keep up with SEO is to create content with the highest quality possible. Without an army of people out on the internet selling your brand, you must rely on each and every word you post to work hard to earn the trust of your customers.

Each blog post should have a personal touch—that’s what people expect from small businesses. It should never be a sanitized, corporate-looking piece. Use a professional to produce videos and photos, even if it is a local student or freelancer trying to build a portfolio.

2. Keywords are Out

If you know nothing about keywords and Google ranking, you’re probably better off than anyone who has been earning top spots on a Google search result by stuffing web pages with keywords. Google is pretty smart these days and its algorithms know how to determine a topic based on an assortment of words rather than counting instances of an exact word.

Remember, Google has customers to please, too. Every time you type a search phrase into Google’s search bar, you become one of their customers. Their primary goal is to make searchers happy by returning the best possible results—and those results are not likely to be useless pages full of keywords and ads.

3. Social Media Matters

When your website content is shared on social media, it’s like a vote from the public for your site. Google likes to see those votes and uses them to determine the quality of a web page. People will always be better at ranking content than computers are, and rather than staff a huge building full of website readers, Google picks up signals from social media to see what’s hot and what’s not.

If the thought of keeping up with a Facebook page or Twitter feed for your business makes you want to clock out for lunch, you’re not alone. Some people are naturally drawn to these social platforms and are already doing a good job of keeping the conversation going. If you’re not part of that group, send me a message. I can help you get your social media sites up, running, and full of useful content.

Focus on Your Customers

You already do this every day offline. Do the same online and you’ll find that you are naturally optimizing your content. Use good form when you set up your website and create individual web pages and make sure your written content is free from errors. Other than that, focus on creating content that provides something useful to your customers, and your SEO work is done.

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