• Robin Kastengren

Five Reasons to Hire a Freelance Writer

Updated: Sep 16, 2019

why you should hire a freelance writer

If you need content, choosing between an in-house employee, a third-party employee (i.e., contracted via a marketing firm), or a freelance writer may not be an easy choice to make. For some businesses, it can be clear from the start that a full time, in-house writer is the way to go. If that's not you, consider these five reasons to hire a freelance web copywriter.

1. Flexibility.

Freelancers, by the very nature of their jobs, are flexible. If your writing projects are infrequent, or if you have busy seasons and slow seasons, freelance writers are used to accommodating varying schedules.

2. Dependability.

On the same token, a good freelance writer will appreciate a regular client and do what is necessary to make you happy. Freelancers aren't limited to working regular business hours, either, so if you have breaking news and need an article or blog post in a hurry, they are more likely to be accommodating of such requests.

3. Savings.

Freelance contractors cost you nothing in overhead, and because they are not on your payroll, you don't have to cover benefits and taxes. You can negotiate the cost of your blog posts, articles, or other copywriting ahead of time and those costs will be fixed.

4. Expertise.

Freelance writers can focus on what they like doing best and hone their skills and experience so they can provide the best possible content for their clients. Find a freelance writer that enjoys writing about your industry or trade and you'll get superior content over a general copywriter.

5. Quality.

Don't get lured into the cheap writing offered around the web. The opportunity to develop a working relationship with a writer isn't there, and the quality will inevitably suffer. You may save a few bucks in the beginning, but in the long run, a good freelance writer will pay for themselves. They will take the time to get to know your company, understand the tone that your writing needs, and deliver consistent content that gets you results.

Are you looking for a freelance writer to get your blog going? I know a great one!

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