The attraction step of the content marketing workflow is where the bulk of your content will be. How can you make it more attractive?

Content marketing is the best secret weapon that small businesses have for competing with big businesses and even bigger budgets.

Consistency in content marketing means more than just rolling out new materials on a schedule.

The problem isn’t companies struggling to understand why relevant content is important. Instead, it’s how to be authentically relevant.

Boring content is not valuable content. Learn how to be more valuable so your content will be more effective.

What’s new about content marketing is what’s new about everything: the internet. Here's what content is all about.

Semantic search is changing how users interact with Google, and that means your content creation strategy is ready for a refreshing change.

Semantic search is how Google anticipates what you're trying to find rather than needing exact search terms to get it right.

Regardless of what you’re doing with the words you’re buying, they have to be good words!

Measuring how people interact with your pages is essential to the success of your content marketing strategy.

It can be tempting to write blog posts that talk about the great things your company is doing, but nobody really cares about that.

Being relatable is not the same as pretending or trying to fit in with the group.

Addressing pain points shows people that you completely understand their situation and are more likely to be qualified to solve them.

While it’s true that the web is often viewed as more informal than other sources of written content, there are still a few rules to mind.

Long-tail keywords are phrases rather than one or two words. The best ones will have some intent behind them or a task to be completed.

When it comes to your blogs, website content, and other digital properties, errors and typos can do serious damage to your credibility.

Many business owners are not convinced that it's worth the effort to keep up with social media feeds. Don't make that mistake!

The whole idea of using a content writer to boost the professional web presence of a company is becoming more and more common. While...

I know the old Grammar Grouch routine gets old, but some of these are funny and one caught me off guard.

Your business relationships will soar when you separate yourself from all of the pop-ups and blinking banners and tricky SEO techniques.