Everyone knows that social media is perfect for connecting with customers on a one-to-one basis and on a larger scale. It is also good for promoting content, and occasionally promoting products and services. However, did you know that social media sites can also be the perfect place to grow your email marketing list? Here’s how.
Giving a Preview
If your social media fans and followers already think they are getting the latest and best information from you via your social stream, why would they bother signing up for your email updates? Every now and then, share the content that you’ve created for your subscribers on your social feeds. Show people what they are missing out on and they will be far more likely to join.
If you offer premium content like ebooks and whitepapers for people who sign up for your email messages, give a preview of your premium content to your social media followers. You can show photos or include excerpts from books, and provide your followers with a link to the landing page.
Everybody likes coupons and freebies, and a lot of people are more than willing to give up their email addresses to save a few bucks. Offer 20% off or free shipping on a future order, or offer a free sample for new subscribers. It’s not exactly bribing, and it’s very effective!
You can also try hosting a contest or giveaway where people have to sign up to enter. If you’re doing this on Facebook, there are a bunch of apps that make the whole process super simple so you do not have to try to keep up with all the entries yourself.
Making it Easy and Obvious
Of course, people are only going to sign up if they can quickly and easily figure out how to do it. On Facebook, use a tab or an app to collect email addresses for you or connect your existing MailChimp or Constant Contact account to make it even easier. Twitter offers paid lead cards that you can use to generate leads, and if you get these in front of the right audience, they can be a fast way to get a lot of subscribers. Also, don’t be afraid to simply promote your newsletter and email marketing offers from time to time and simply ask for people to sign up. Sometimes, the simplest method can be the most effective.
Content marketing and email marketing is all about making connections. Instead of looking at each of your platforms as a way to connect with different groups of people in different ways, take a more integrated approach. Use each of your outlets and platforms to boost the effectiveness of the other. That way, you’re making the most of your marketing time and budget while consistently keeping your customers and readers happy.