Search Engine Optimization (SEO) is an important way to give your website better visibility on the web. When you can drive traffic from search without coughing up the dough for paid advertisements, you will find the greatest ROI on your content marketing efforts.
On the other hand, if you have been reading up on SEO, it can start to feel like it’s all a game full of confusing rules and a bunch of cheaters. It does not have to be so messy if you stick to the basics. If SEO is giving you a headache, maybe one of these three myths is getting in your way.