3 Reasons to Ditch that Personal Email Account

If you are using a free email account from providers like Gmail and Yahoo, you could be doing a disservice to your business—especially when it comes to email marketing. The situation is even worse if your address is overly personal (i.e. kittenlover2015). Here are 5 reasons why you need to invest in a more professional email image for your company.

1. Image is Everything

When customers do business with a company, they want some reassurance that they are working with an established organization. Those free email accounts do not exactly provide that layer of confidence that consumers are looking for.

For one thing, they are largely anonymous and disposable. Google does not seek to verify any of the information you provide and does not have any restrictions about having multiple accounts and closing them on a whim. They also look “cheap,” or like you do not want to invest a few bucks into getting a real address.

2. Stop Marketing for Yahoo

Every time you give out that Yahoo (or Gmail, or AOL) email address, you are doing a bit of free marketing for them. Trust me, they are doing just fine and do not need the extra help from you. Instead, give your own company and website a boost by promoting it from your email address.

When you share your address with an associate, or hand out a business card with it printed on the front, the recipient will then have the opportunity to go to your website and investigate you and your business further. There is no way for this to happen when you are using a free, generic account.

3. Fewer Spam Reports

Most email services will “trust” free email accounts less than professional ones. If you are sending messages to current and prospective clients, you could be winding up win the Spam folder instead of the Inbox. This is because those free accounts are not verifiable and, in most cases, email servicers will dump them into the junk box.

Keep it for Personal Messages

If you find that you are having trouble parting with a long-loved email address, it’s ok. You can still keep it for personal communication. In fact, most people prefer having a separate account for business matters so they never have to worry about mixing the two and accidentally forwarding that hilarious joke to that not-so-friendly client.

However, when it comes to your professional messages, it’s time to step up your game. If you already have a domain, Gmail for Work is a super simple way to get a professional-looking account with all the ease that Gmail provides. Plus, most website hosts offer webmail services or ways to connect clients like Outlook without requiring you to run your own Exchange server.

It’s so simple to do; there’s really no more excuses. Go fix it!

5 More Email Marketing Mistakes

Email marketing is such a great resource because the investment is so small, and the returns can potentially be huge. On the other hand, a poorly planned or executed email campaign will not only get lackluster results, but it can also lead to a lot of unsubscribes and wasted resources. If your current campaigns are not working as well as you hoped, see if you are making one of these critical mistakes. [Read more…]

3 Ways to Revamp your Email Marketing Strategy


Because email remains such a vital marketing and advertising tool, it’s important to revisit your strategies from time to time to make sure you’re getting the most from your efforts. Today we’ll take a look at good ways to get more subscribers to your email lists so you can keep them refreshed and full of engaged readers. [Read more…]

Advanced Email Marketing Metrics

Last week, we talked about the basic email metrics to keep an eye on including delivery rate, open rate, click-through rate (CTR), and bounce rate. Today we are going to dig a little deeper and look at some metrics that will give you a closer look at what your recipients are doing with your messages. This will help you to gauge more effectively if your campaigns are on the right track.  [Read more…]

Key Email Marketing Metrics

Email marketing is a cost-effective way to reach key members of your audience, especially when you are using segmented lists and highly targeted campaigns. Measuring your results, however, is one of the most important parts of the job as it’s the only way for you to know what has been effective and what needs to be changed. Here are the basic metrics that every email marketer should be checking.  [Read more…]

Personalization: Your Key to Email Marketing Success

Email marketing has such a bad reputation among consumers, they not only came up with their own name for it (spam) but developers are constantly working hard to prevent soliciting emails from ever reaching consumers. If email marketing is causing so much trouble, is it worth it to invest in an email marketing campaign? I think so, as long as you do it right. [Read more…]

Stop! Check This List Before Clicking “Send”


“Stop” by Håkan Dahlström via Flickr | CC By 2.0

Email blast campaigns might be a thing of the past, however, email marketing is still an important tool in the marketer’s toolbox. In order for an email campaign to be effective, it has to hit the right notes with who you are targeting. It has to get right to the point and immediately show the reader what they stand to gain from reading your message. 

There are several barriers that can prevent your readers from getting your message, either because spam filters flag your messages or because you’ve done something that is likely to turn them off. Before you click “send,” run through this checklist to make sure you’re not getting in your own way.

[Read more…]

Content Overload: How Small Businesses Can Deal with Over-Saturation

 "Overflowing" by zoetnet via Flickr | CC BY 2.0

Overflowing” by zoetnet via Flickr | CC BY 2.0


The idea of “content shock” was coined earlier this year by marketing guru Mark Schaefer. His post tells the story of how the internet went from just a few pages and photos to a vast ocean of content. His conclusion is that because the amount of content is growing exponentially, the inevitable result is that the demand will, at best, level off and eventually start to drop.  [Read more…]