The first rule of content marketing is to make sure your content speaks directly to your audience so it connects better with your readers. To understand the best path to making that connection, you have to first find out where your customers are when they are looking for products and services.
Two Types of Audiences
The first type of audience is commonly referred to B2C or Business to Consumer. This audience consists of regular people that are shopping for products and services while they are not at work. Think about someone who is looking for clothing, groceries, electronics and gadgets, home improvements, children’s items, entertainment options, and other similar items.
The second type of audience is commonly referred to as B2B or Business to Business. This audience is made up of people that are looking for products and services as part of their job. Think about an office manager shopping for office supplies, IT personnel comparing software solutions, or a CEO considering a location for the annual retreat.