B2C vs. B2B: Why Does it Matter?

The first rule of content marketing is to make sure your content speaks directly to your audience so it connects better with your readers. To understand the best path to making that connection, you have to first find out where your customers are when they are looking for products and services.

Two Types of Audiences

The first type of audience is commonly referred to B2C or Business to Consumer. This audience consists of regular people that are shopping for products and services while they are not at work. Think about someone who is looking for clothing, groceries, electronics and gadgets, home improvements, children’s items, entertainment options, and other similar items.

The second type of audience is commonly referred to as B2B or Business to Business. This audience is made up of people that are looking for products and services as part of their job. Think about an office manager shopping for office supplies, IT personnel comparing software solutions, or a CEO considering a location for the annual retreat.

Who Cares?

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Storytelling and Content Marketing

You may have heard that content marketing is a great way to tell your brand’s story. Or, perhaps you’re trying to keep your individual pieces of content more interesting by weaving stories throughout the writing. These are both great ways to keep customers connected with your brand—if you are doing it right.

Remember that storytelling is about connecting with real people, something that your entire business centers around. Storytelling helps to bring your business concepts down to a human level, down to something that everyone can connect with. [Read more…]

3 Ways to Revamp your Email Marketing Strategy

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Because email remains such a vital marketing and advertising tool, it’s important to revisit your strategies from time to time to make sure you’re getting the most from your efforts. Today we’ll take a look at good ways to get more subscribers to your email lists so you can keep them refreshed and full of engaged readers. [Read more…]

Original Content vs. Curated Content

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Content marketing is all about getting the right materials to current and future customers so they not only have the information they need to feel confident about buying a product or service, but also want to purchase it from you. Of course, creating original content on a continual basis is exhausting. Finding the right mix of original and curated content will help you reach your goals without burning out. [Read more…]

Are You Using Downloadable Content?

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Email campaigns are an effective way to nurture new leads until they are ready to become customers, and to take care of your current customers so they will become repeat customers when the time is right. There are many ways to put together an email campaign, but without a great list, your messages will literally go nowhere.

That’s where downloadable content comes in. When you draw visitors to your website, you want them to see that little email signup box and pop in the magic information. The trouble is that people rarely like to give something up for nothing—especially valuable contact information. Downloadable content becomes your offer, and if you make it good enough, your list will grow in no time.

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3 SEO Myths to Leave Behind

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Search Engine Optimization (SEO) is an important way to give your website better visibility on the web. When you can drive traffic from search without coughing up the dough for paid advertisements, you will find the greatest ROI on your content marketing efforts.

On the other hand, if you have been reading up on SEO, it can start to feel like it’s all a game full of confusing rules and a bunch of cheaters. It does not have to be so messy if you stick to the basics. If SEO is giving you a headache, maybe one of these three myths is getting in your way.

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Content Marketing for Startups

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Small businesses and startups can feel as if they are at a disadvantage in the content marketing world. Small budgets, no history, and usually no writers on staff can lead to one of two things: either there’s no content marketing at all or, worse, there’s a bunch of poorly planned, hastily created content that’s not getting the job done.

What to Do?

As a startup, you will need a few customers in order to get the ball rolling. However, with so many people turning to the internet to look for products and services, without a great web presence, you might have a hard time getting found. Establishing a content strategy—even a small one—will help you establish that presence that you can snowball into a long-term plan. [Read more…]

B2B vs B2C: Addressing the Differences

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There are two main divisions in marketing: the business-to-business (B2B) and the business-to-consumer (B2C). When you are creating B2B content, you are addressing other professionals while they are at work. In contrast, although the members of your B2C audience probably all have jobs, you are addressing them as if they are out shopping. There are a few differences to remember when creating content for these audiences. [Read more…]

4 Reasons to Invest in Content

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If you’re not sold on the content marketing concept yet, it’s time to have another look. Besides the fact that most of your competition is already gobbling up your customers’ attention with their content, here are four more reasons to give it a shot.

1. It Works

No, I’m not talking about vitamins and belly wraps. Content marketing is a proven way to get more people visiting your website and converting more of them into leads. In fact, according to Hubspot, companies with 51 to 100 pages on their website generate almost 50% more traffic than those with fewer pages. Blogging can also help boost your traffic by up to five times more than the traffic of companies that don’t blog.

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