So, you’re ready to start blogging. Or, maybe you’ve been blogging for some time now and have not seen the big spike in revenues that everyone talks about. Before you throw in the towel, make sure you’re doing it right. If the function of your blog is to provide customers with valuable information while bringing in new business, then there are a few fundamental components that must be present.
In this series, I’ll break down the components of business blogging so you can learn more about what they should be made of and see if yours is missing any vital components. This post is about your target market: who are you talking to?